消费主义文化背景下大众传媒与女子体育的关系探究

在消费主义文化背景下,分析了大众传媒在消费社会对女子体育的影响。认为大众传媒促进了女子大众体育的传播,并促进了女子竞技体育的发展,但同时大众传媒对女子体育运动的负面影响也愈加突出:"花瓶"定位,女性形象被"物化";宣扬传统的性别角色,女性形象作为"软新闻"的主角;过度强调女人的外在形象,误导大众审美标准。在进一步对女子体育受困于大众传媒的原因进行分析之后,认为应打破男性中心文化桎梏,正确社会舆论引导;加强传媒人员自省自律,重构女性媒介形象;增加女性传媒人员数量,改变男性话语权主导。旨在构建大众传媒与女子体育的和谐关系。

Exploration of the Relationship between Mass Media and Women Sports in the Context of Consumerist Culture

In the context of consumerist culture, this paper analyzes the influence of the mass media on women sports in the consumerist society. It proposes that mass media promotes the spread of women mass sports, and the development of women competitive sports, but the negative impact of mass media on women sports has become even more prominent： ＂vase＂ positioning indicates that female image has been ＂materialized＂; traditional gender roles in media indicates female image as a role in ＂soft- news＂; excessive emphasis on a woman＇s external image misleads the public aesthetic standards. After further analysis of the reasons about the fact that women sports are trapped in mass media, it proposes that the shackles of male-centered culture should be broken , the guidance of public opinion should be corrected; media personnel＇s introspection and self-discipline should be strengthened to reconstruct women image in the media; the number of female media professionals should be increased to change the dominance of male discourse right, aiming to build a harmonious relationship between the mass media and women sports.