| 当代体育传媒中的性别意识对女性体育的影响 |
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| 引用本文： | 韩传来,张华莹.当代体育传媒中的性别意识对女性体育的影响[J].河北体育学院学报,2009,23(4):19-21. |
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| 作者姓名： | 韩传来 张华莹 |
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| 作者单位： | 淮海工学院,体育部,江苏,连云港,222005 |
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| 摘 要： | 从社会性别的概念界定入手，对当前体育传媒中的性别意识进行分析，指出：当前的体育传媒存在诸如忽视女性受众、贬低女性、对女性体育关注的视角有偏差以及宣扬片面的“男女平等”等问题，并分析这些问题对女性体育正常、健康发展的影响。
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| 关 键 词： | 体育传媒 性别意识 女性体育 |
The Impact of Gender Awareness in Sport Media on Female Sports |
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| HAN Chuan-lai,ZHANG Hua-ying.The Impact of Gender Awareness in Sport Media on Female Sports[J].Journal of Hebei Institute of Physical Education,2009,23(4):19-21. |
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| Authors: | HAN Chuan-lai ZHANG Hua-ying |
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| Institution: | Dept.of P.E.;Huaihai Institute of Technology;Lianyungang 222005;China |
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| Abstract: | This paper analyzed the gender awareness in sport media by means of defining gender.It pointed out the existent problems in sport media such as neglecting and running down women,representing opinions with deviation to female perspective,upholding one-sided equality between men and women;then analyzed the impact of the problems upon the sound development of female sports. |
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| Keywords: | sport media gender awareness female sports |
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