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城市社区体育俱乐部建立与发展策略研究
引用本文:季彦霞,成维海,李建华,李勇.城市社区体育俱乐部建立与发展策略研究[J].河北体育学院学报,2006,20(3):21-22.
作者姓名:季彦霞  成维海  李建华  李勇
作者单位:1. 河北体育学院,河北,石家庄,050041
2. 河北师范大学,体育学院,河北,石家庄,050016
3. 石家庄市第三十六中学,河北,石家庄,050000
摘    要:对城市社区体育俱乐部建立与发展策略的研究表明,政府相关政策与文件的支持与保障是社区体育俱乐部建立与发展的必要条件;居民良好的健身意识、俱乐部自身优势的展现以及媒体的宣传作用,共同构成了居民参与社区体育俱乐部的动力条件;市场调查与市场预测是社区体育俱乐部经营决策的依据;社区体育俱乐部内部科学化的经营管理是其发展的内部动力。

关 键 词:城市社区体育俱乐部  建立  发展
文章编号:1008-3596(2006)03-0021-02
收稿时间:2006-04-12
修稿时间:2006年4月12日

On Establishment and the Development Strategy of City Community Sports Club
JI Yan-xia,CHENG Wei-hai,LI Jian-hua,LI Yong.On Establishment and the Development Strategy of City Community Sports Club[J].Journal of Hebei Institute of Physical Education,2006,20(3):21-22.
Authors:JI Yan-xia  CHENG Wei-hai  LI Jian-hua  LI Yong
Abstract:Research on establishment and the development strategy of city community sports club indicated that the government's support and guarantee from the relevant policy and the files were essential for the establishment and development of the community sports club;Inhabitant's good fitness consciousness,the club's superiority display as well as the media propaganda function,constituted the dynamic condition for inhabitants to participate in the community sports club;the community sports club management's decision-making based on the market survey and the market forecast;The community sports club interior scientific management and operation is its inner dynamic drive to develop.
Keywords:city community sports club  establishment  development
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