试论借助新旧媒体推广中国棒球的可行性

关于中国棒球的发展,笔者在分析总结了既有文献的基础上,拟从文化符号建构、新媒体传播、推进事业化三个维度,来探讨推动棒球运动在中国民众特别是青少年中认识率和接受度的方式。认为只有宏观上把我国棒球事业发展的方向找准,微观上的举措才会富有针对性与可行性。

Outlook of Chinese Baseball in the New Era

With respect to China''s baseball development, the author, based on analyzing and summing up published literature, argues that we should start from structural, nationalistic point of view, take the feature of young generation in the social media into consideration, and stick to the market-oriented approach. Only the direction of our baseball career development is precisely located, the measures could be more proper and feasible.