珠三角度假游客休闲体育参与动机、体验价值对重游意愿正向影响的因子分析

旨在探讨度假游客在珠三角度假村(区)休闲体育参与动机、体验价值对重游意愿的正向影响的因素分析,对珠三角9市23家以休闲体育为主体的度假村游客,采用便利抽样共获得有效问卷701份,研究结果发现:(1)珠三角度假游客休闲体育参与动机和体验价值、体验价值和重游意愿、参与动机和重游意愿具有显著正相关;(2)参与动机和体验价值对再游意愿具有正向影响,其影响因子分别是互动成长、逃避放松、体能增强、身心成长.希望透过研究发现,对珠三角度假村管理者在体闲体育产业的经营管理和未来该产业发展提供务实的决策依据.

Factor Analysis on the Positive Influence of Recreational Sports on the Attracting Motive and Experience Value of the Revisit Willingness of the Tourist in the Pearl River Delta

This study aims to explore the factor analysis on the positive influence which tourists'' motivation and experience value of leisure sports have upon revisit intention in Pearl River Delta. Convenience sampling was adopted to investigate tourists from 23 leisure sports-oriented resorts of 9 cities in Pearl River Delta, and 701 valid questionnaires were gained altogether. The results are: (1) there are obvious positive correlations between tourists'' motivation and experience value, experience value and revisit intention, and motivation and revisit intention; (2) motivation and experience value have positive influence upon revisit intention, and the impact factors are interactive growth, evasion of relaxation, enhancement of energy and development of mind and body. It is hoped that this study could provide resorts'' managers in Pearl River Delta some pragmatic decisive bases about management and future development of leisure sports industry.