框架理论视角下的体育教师媒介形象建构

以框架理论的视角,对“人民网”和“网易网”近5年来关于体育教师的新闻进行梳理.结果显示:网络新闻主要从建构正面典型、呈现负面形象、反映生存现状和体现制度改革等4个方面对体育教师进行报道,主要运用弱势群体、模范典型、娱乐新闻和违法犯罪4个新闻框架建构体育教师的媒介形象,致使体育教师媒介形象呈负面化.针对这一现状,从社会环境、新闻媒介和体育教师群体三个层面进行了分析并提出相应的对策.

Study on the Construction of the Media Images of the P.E. Teachers from the Perspective of Frame Theory

Based on frame theory, sort out the news about the PE teachers in "People''s Daily" and "Net Ease net" in nearly five years. Results show that the network news mainly report PE teachers from four aspects such as construction of typical positive, negative image, reflects the survival status and the system reform and other. Construction of the media image of PE teachers mainly used 4 news frames such as vulnerable groups, models, entertainment news and illegal crime and the PE teachers'' media image is negative. Aimed at the status quo, from the social environment, the media and physical education teachers group three aspects are analyzed and put forward corresponding countermeasures.