| 体育赛事运作的基础理论研究 |
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| 引用本文： | 王守恒,刘海元,叶庆晖.体育赛事运作的基础理论研究[J].首都体育学院学报,2006,18(6):18-21. |
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| 作者姓名： | 王守恒 刘海元 叶庆晖 |
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| 作者单位： | 1. 首都体育学院,北京,100088
2. 国家体育总局篮球管理中心,北京,100061 |
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| 基金项目： | 北京市哲学社会科学基金 |
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| 摘 要： | 本文在说明体育赛事属性的基础上对体育赛事运作的概念做了简要阐述，并对体育赛事运作的基础理论做了分析，认为系统理论、项目管理理论、风险投资理论、市场营销理论和运动竞赛组织理论是体育赛事的基础理论。提出以人为本，大众参与；市场为主体，法律为依据；社会效益和经济效益同强共赢；务实创新，积极开拓的体育赛事运作基本原则。
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| 关 键 词： | 体育赛事 运作 基础理论 |
| 文章编号： | 1009-783X（2006）06-0018-04 |
| 收稿时间： | 2006-10-14 |
| 修稿时间： | 2006年10月14 |
A Study of the Basic Theories of the Operation of Sport Events |
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| WANG Shou-heng,LIU Hai-yuan,YE Qing-hui.A Study of the Basic Theories of the Operation of Sport Events[J].Journal of Capital College of Physical Education,2006,18(6):18-21. |
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| Authors: | WANG Shou-heng LIU Hai-yuan YE Qing-hui |
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| Institution: | 1. Capital Institute of Physical Education, Beijing 100088 2. The Administrative Center of Basketball, National Bureau of Sports ,Beijing 100061 ,China |
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| Abstract: | The authors of this paper try to expound on the concept of the operation of sport events based on the attributes of sport events,analyze the basic theories of the operation of sport events and believe that system theory ,event management theory, risk venture theory, marketing theory and athletic competition organization theory are all the basic theories of sport events. The basic principles for sport events operation are thus proposed, which include regarding humans as the foundation of everything with public participation ,making the market as the principal part in accordance with the law, establishing a win win case with both social and economic benefits and being practical and creative in the spirit of active exploitation. |
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| Keywords: | Sport events Operation Basic theories |
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