新型冠状病毒肺炎疫情影响下中国体育培训企业发展困境及对策

采用文献研究法、问卷调查法、数理统计法等探讨新型冠状病毒肺炎疫情影响下中国体育培训企业的发展困境及对策。新型冠状病毒肺炎疫情对中国体育培训业短期内造成严重影响,导致中国体育培训企业出现经营成本骤增,预期完成经营收入额度大幅下滑,资金周转困难等问题,从而促使中国体育培训企业转型升级。一些中国体育培训企业开始结合互联网探索新的体育培训模式。基于此提出对策:出台关于中国体育培训企业的金融支持政策和措施;中国体育培训企业要积极了解应对新型冠状病毒肺炎疫情的扶持政策;中国体育培训企业要创新体育培训模式等。

Development Difficulties and Strategies of Sport Training Industries in China under Circumstance of COVID-19 Outbreak

This paper uses literature review, mathematical statistics, questionnaire survey and other methods to explore the development difficulties and countermeasures of China’s sport training industries under the influence of COVID-19. It believes that epidemic has caused a huge damage to the development of Chinese sport training industries in short period, and causing the increasing of operation cost rapidly, and less profitability, trouble of capital turnover etc., which will force sport training firms to create new business model.Some companies start to explore online training with new internet technology. According to analysis above issues, it is suggested that government should release more financial support policies related to sport training companies. Chinese sport training companies need to learn latest supportive policies forwardly. Chinese sport training companies should create new business model of sport training industries, etc.