| 大学生体育消费动机、水平及对策研究 |
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| 引用本文： | 刘高福,聂晶,程其练,周美芳,郭晓琴.大学生体育消费动机、水平及对策研究[J].吉林体育学院学报,2005,21(4):34-34,45. |
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| 作者姓名： | 刘高福 聂晶 程其练 周美芳 郭晓琴 |
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| 作者单位： | 江西师范大学,江西,南昌,330027 |
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| 摘 要： | 通过对我国大学生参与体育消费的动机、水平进行总结、归纳，根据我国大学生参与体育消费的动机、水平的现状，提出了相应的对策，以期能为提高我国大学生体育消费的动机和水平而有所裨益。
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| 关 键 词： | 大学生 体育消费动机 体育消费水平 对策 中国 高校 |
| 收稿时间： | 2005-08-08 |
| 修稿时间： | 2005-08-08 |
Research on the Motivation and Level of College Students' Sports Consumption and Its Strategies |
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| Liu Gaofu,Nie Jing,Cheng Qilian,Zhou Meifang,Guo Xiaoqian.Research on the Motivation and Level of College Students'''' Sports Consumption and Its Strategies[J].Journal of Jilin Institute of Physical Education,2005,21(4):34-34,45. |
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| Authors: | Liu Gaofu Nie Jing Cheng Qilian Zhou Meifang Guo Xiaoqian |
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| Institution: | Jiangxi Normal University Nanchang Jiangxi 330027 |
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| Abstract: | This Paper summarizes the motivation and level of college students' sports consumption and points out four strategies based on the results of research,in the hope of contributing to the improvement of college students' sports consumption motivation and level in our country. |
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| Keywords: | motivation level structure strategies |
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