城市老年人体育消费行为研究——以福建省莆田市为例

采用文献资料法、社会调查法、数理统计法等,对莆田市城市老年人体育消费水平、动机、消费类型、主要活动项目、场所等进行调查与分析,结果表明：城市老年人体育消费的水平不断提高,对体育锻炼增强体质和健康的认知程度较高。但老年人体育产品较少,体育消费结构不尽合理;老年人体育消费表现出一定程度的两面性,即传统与现代,实用与品味共存的现象。建议加强体育消费市场的开发和管理,促进体育消费产品多样化以满足老年人的需求,改善老年人体育消费意识,提高老年人的社会保障水平。

Study of the Sport Consumption Behavior of the Old in Urban——Take Putian in Fujian as an example

This paper reseaches sport consumption level,consumption motivation,consumption kinds and the main sports and the place they participated of the old in Putian in fujian,by using the methods of literature resources,interviews and mathematics statistics etc and comes to the following conclusion：the old groups＇sport consumption consciousness is rising up day by day.They realize that doing sports can enhance their bodies and keep them healthy.But they consume little sport production,the consumption structure is unreasonable.In addition,the old groups＇sport consumption goes to two sides to some degree.That＇s to say,traditional and morden,useful and relishing are existed.Suggestion：enhancing the exploitation and management of the market,diversing sport consumption productions to meeting the requirement of the old,improving the old＇sport consumption consciousness and Social Security level.