| 对奥运吉祥物的若干思考 |
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| 引用本文： | 孙建,李文辉.对奥运吉祥物的若干思考[J].南京体育学院学报(社会科学版),2006,20(1):48-51. |
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| 作者姓名： | 孙建 李文辉 |
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| 作者单位： | 南京师范大学体育科学学院,江苏,南京,210097 |
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| 摘 要： | 奥运会吉祥物是奥运会的核心识别元素之一,北京奥运会吉祥物“福娃”的揭晓引起世人关注,奥运会吉祥物作为体育的“特殊文化”,向来是商家竞争的“特殊内容”。本文从吉祥物的起源说起,对吉祥物的文化传承功能及设计的注意事项做了进一步的论述,同时对奥运会吉祥物的发展趋势进行了预测。
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| 关 键 词： | 吉祥物 创新 奥运会 特色 |
| 文章编号： | 1008-1909(2006)01-0048-04 |
| 收稿时间： | 12 8 2005 12:00AM |
| 修稿时间： | 12 25 2005 12:00AM |
Some Considerations on Olympic Mascot |
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| SUN Jian,LI Wen-hui.Some Considerations on Olympic Mascot[J].Journal of Nanjing Institute of Physical Education,2006,20(1):48-51. |
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| Authors: | SUN Jian LI Wen-hui |
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| Institution: | Institute of Physical Education, Nanjing Normal University, Nanjing 210097 China |
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| Abstract: | As mascot of Olympic is one of the prominent marks of the Olympic Games,announcement of "Fuwa" as the mascot of Beijing 2008 Olympic games is attracting people's attention.Functioning as the special culture of gymnastics,mascot of Olympic games has long been the special object that businessmen are competing for.This paper tries to discuss the origin of the mascot.This paper further expounds messenger functions of the mascot as well as the mascot-relevant items,which call for attention.You can also find prediction of the development of mascots of the Olympic games in this paper. |
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| Keywords: | mascot innovation Olympic characteristics |
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