| 注意力经济时代媒介奥运传播的方略研究 |
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| 引用本文： | 尹敬媛.注意力经济时代媒介奥运传播的方略研究[J].南京体育学院学报(社会科学版),2008,22(2). |
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| 作者姓名： | 尹敬媛 |
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| 作者单位： | 浙江传媒学院 浙江杭州 |
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| 摘 要： | 21世纪是注意力经济的世纪,受众的注意力正日益成为媒介争夺的稀缺资源。2008北京奥运会不仅是体育的盛会,同时也是媒介的"奥运会"。在注意力经济的时代背景下,媒介要在奥运传播的竞争中获得胜利,必须加强奥运传播的运作意识,笔者就相关问题进行了理论探讨,并提出了相关对策。
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| 关 键 词： | 奥运经济 注意力经济 人文奥运 |
The Strategy on the Transmition of Olympic behind Attention Economic Era |
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| YI Jing-yuan.The Strategy on the Transmition of Olympic behind Attention Economic Era[J].Journal of Nanjing Institute of Physical Education,2008,22(2). |
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| Authors: | YI Jing-yuan |
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| Institution: | YI Jing-yuan(Zhejiang Institute of the media; Hangzhou 310018; China); |
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| Abstract: | 21st century is a century of "attention".The public attention has been gradually becoming the scarce resources which mass media strives for.2008 Beijing Olympic Games is not only a global sport gala,but also an "Olympic Games" for media.Media must enhance their conceptual skills of attentive economics in term of broadcasting Olympics,thus as to achieve supremacy in this campaign.The paper provides theoretical discussions upon the relevant questions,and solutions as well. |
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| Keywords: | Olympic economics attentive economics Humanistic Olympic |
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