资深马拉松跑者重复参赛意愿的影响路径——基于赛事依恋的中介效应分析

聚焦于具有丰富参赛经验和重要社群影响力的资深跑者群体，通过运动依恋、地方依恋、赛事质量感知和社群依恋等多个潜变量构建了城市马拉松赛事重复参赛意愿的影响路径分析模型。模型丰富和拓展了赛事与跑者心理依恋的研究维度和内容体系，研究结果为提升城市马拉松持续吸引力和竞争力提供了新的洞见：①运动依恋、赛事服务质量感知和赛事依恋是重复参赛意愿的直接驱动因素；②城市地方依恋对赛事依恋有着较强的正向影响，并以赛事依恋为间接路径影响重复参赛意愿，形成了部分中介效应；③资深跑者的社群依恋对跑者的重复参赛意愿具有完全中介效应。最后，从赛事供给、社群建设、特色展示和情感连接等方面为提升跑者重复参赛意愿提出策略和建议。

The Impact Path of Rematch Intention of Veteran Marathon Runners: The Mediating Effect Analysis of Match Attachment

This study focused on veteran runners of Urban Marathon and proposed a path model to analyze their rematch intention. The model is composed of latent variables of sports attachment, place attachment, match quality perception, community attachment and match attachment, and expanded the research scope of psychological attachment between Veteran Runners and marathon matches. It provides new insights for improving the sustained attractiveness and competitiveness of urban marathons. The results show that: 1). Sports attachment, community attachment and game attachment are the direct driving factors of rematch intention; 2).The place attachment has a strong positive influence on the match attachment, and takes the match attachment as partial mediation to affect the rematch intention. Match quality perception has a strong impact on match attachment and indirectly affects rematch intention. 4). The Community attachment has a completely mediating effect on rematch intention. Joint efforts from the match supply, communities building, display of urban characteristics and strengthen match connection will help improve the intention of rematch.