我国武术竞赛市场化发展研究

武术竞赛市场的开发在获得良好的发展机遇的同时，也存在着武术竞赛管理体制不合理、市场化程度不高、竞赛市场主体不成熟等问题。为解决这些问题，提出武术竞赛市场化发展对策：建立和健全体育产业法规体系；实施“扁平化”武术管理结构体系，大力推进武术职业化，扶持社会化武术实体；根据消费需求调整竞赛规则；加强与媒体的广泛合作，通过中介组织推广武术竞赛；培养武术竞赛多元主体；扩大武术竞赛的市场影响；战略规划武术竞赛资源；实施多元营销策略等。

Research on Marketization Development of Wushu Contest

Along with the favorable development of Wushu contest market,it exists problems of low-level marketization,immature contest market subject,etc.In order to solve these problems,the paper puts forward developing strategy on marketization of Wushu contest as follows: construct and perfect law system of sports industry;implement "flattening structure" of Wushu management system and reinforce Wushu professionalization and support socialization Wushu entity;adjust contest rules according to consumption demand;strengthen wide cooperation with media;extend Wushu contest through intermediate organization;cultivate multiple subjects of Wushu contest;enforce marketing influence of Wushu contest;mark out contest resource;execute multiple marketing strategy,etc.