度假型高尔夫球场经营开发现状调查与对策——以我国南方七个球场为例

运用文献资料、实地调查和实证分析相结合的方法,从经营开发角度对度假型高尔夫球场进行了含义界定,在经营开发现状调查的基础上对存在问题进行了归纳及分析,提出了度假型高尔夫球场经营开发要注重体现休闲度假特点、加强球场软硬件设施配套、构建度假高质量服务体系、进行连锁经营和创新营销模式、加快球场人力资源开发及加大理论研究等对策。

Investigation of the Present Situation of Golf Resorts' Development and Management and the Corresponding Strategies

Based on the method of combining literature,field survey and empirical analysis,the paper defines golf resorts from the perspective of business development and analyzes the existing problems,thus suggesting some countermeasures as follows: the recreational characteristics have to be highlighted in the business development of golf resorts;hardware and software facilities have to be improved;high-quality service systems should be constructed;chain mangemnet and innovative marketing mode should be introduced;h...