消费社会视域下体育消费的文化学思考

运用消费社会学理论,对体育消费进行了文化层面的思考。研究认为消费社会中体育消费的内容和特征发生了改变:体育消费从体育公益性文化符号向盈利性文化符号转型、从体育精英文化符号向大众文化符号转型、从体育本体文化符号向视觉文化符号转型;消费社会中体育消费文化的表征表现为一种身体文化消费和折射出一种身体文化的认同。

Cultural Perspective of Sports Consumption in Consumer Society

The paper depends on the theories in consumption sociology to make a study of sports consumption from the perspective of culture,believing that the characteristics and contents of sports consumption in consumer society have witnessed the following transformations from the cultural symbol of public good to that of profitability,from the cultural symbol of elite sports to that of mass culture and from the cultural symbol of sports itself to that of optesthesia.The sports consumption culture in consumer society is characterized by physical culture consumption and recognition of the reflection of physical culture.