人类学视域下的体育媒介仪式研究

摘要：采用文献资料法、案例研究法等研究方法，以人类学的视角对大型体育赛事的仪式化传播进行了研究。研究认为:体育媒介仪式通过与媒体联接、即时传播、拓展外围文本等方式实现了媒介仪式语义的形成、主体文本的实现和仪式语境的建构；媒体通过先进的媒介技术实现了体育传播方式的变革，加速了传统仪式的世俗化，使体育媒介事件演变为一种分散状态下的现代仪式；体育媒介仪式就是大型体育赛事的仪式化展演，通过这个在当代社会具有典范意义的视窗，表达了体育媒介仪式之于人类社会的意义，传递并倡导着当代社会的公共价值观。研究为学界更深入地探究现代仪式变迁的理论动因与人类学内涵提供了新的渠道。

Sports Media Ritual in Anthropological Perspective

Abstract: This paper analyzed major sporting events ritual communication from the anthropology perspective by the methods of literature review and case study. Conclusions: Sports media ritual has formed its semanteme, realized main text, constructed ritual context by the ways of media connection, instant communication, and enlarge external text. Media achieved revolution of propagation method by advanced technology which accelerated the secularization of traditional rituals. Sports media event changed to a kind of dispersed state modern ritual. Sports media ritual is a show of major sports event ritual. Through this paradigmatic window in contemporary society, sports media ritual expressed its meaning to human society and promoted public value. This study provided new ways to analyze theoretical dynamic and anthropological connotation of modern ritual change.