关于我国职业篮球市场现状及对策研究

全面掌握我国职业篮球市场的现状和存在的主要问题并有针对性的提出开发我国职业篮球市场的对策,以文献法、调查法、比较法等进行研究.研究认为目前我国职业篮球市场经营渠道单一,效益不理想,大部分俱乐部在经营中存在困难,其中我国职业篮球市场的现行管理体制、运行机制和对职业篮球价值取向的不同是影响我国职业篮球市场发展的主要因素.根据我国职业篮球市场现状和国情,以"渐进式"改革模式为依据,提出了由改革运行机制入手的体制改革思路和提高篮球竞赛质量等改革措施.

Research on Current Situation of Professional Basketball Market in China and Measures Taken

The current situation and the main problems existing in the professional basketball market of China were entirely understood. By methods of literature consultation, investigation and comparison, measures taken for its development were put forward accordingly. It was indicated that nowadays the management channel of the professional basketball market in China is unitary and its economic benefits are not ideal. In most of the basketball clubs there exist difficulties in their management. Among them the current administration system and the operational mechanism of the professional basketball market in China as well as the different understanding of the value of basketball are the main factors to affect its development. According to the current situation of the professional basketball market and the national conditions of China and based on the "progress step by step" model of reform, it was advanced that the system reform should be started from reforming the operational system. And measures taken for improving the quality of basketball games were put forward as well.