| 第五届全国城市运动会赛事市场开发的思考 |
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| 引用本文： | 李艳翎,罗华敏,谭鸥.第五届全国城市运动会赛事市场开发的思考[J].北京体育大学学报,2006,29(4):454-456. |
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| 作者姓名： | 李艳翎 罗华敏 谭鸥 |
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| 作者单位： | 1. 湖南师范大学体育学院,湖南,长沙,410012
2. 湖南省体育产业开发中心,湖南,长沙,410008 |
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| 基金项目： | 湖南省社会科学规划项目 |
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| 摘 要： | 采用实地调查方法获取资料,统计分析了第五届全国城市运动会赛事市场开发所有资料,从两个角度提出了体育赛事市场开发的相关建议:1)政府主导下的体育赛事市场开发,包括分析评估赛事市场、开发多种营销渠道、健全体育赛事市场开发资金的回笼机制;2)体育赛事市场开发中应注意的几个问题,即明确统一的筹资机构及其权利、明确佣金和回扣比例、严格实行同步审计.
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| 关 键 词： | 市场开发 体育赛事 第五届全国城市运动会 城市 运动会 赛事市场 市场开发 Game Sports Urban National Market Development Event 审计 行同步 比例 回扣 佣金 权利 筹资机构 统一 问题 机制 |
| 文章编号： | 1007-3612(2006)04-0454-03 |
| 修稿时间： | 2005年9月20日 |
Consideration on Sports Event Market Development of Matches in the Fifth National Urban Sports Game |
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| LI Yan-ling,LUO Hua-min,TAN Ou.Consideration on Sports Event Market Development of Matches in the Fifth National Urban Sports Game[J].Journal of Beijing Sport University,2006,29(4):454-456. |
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| Authors: | LI Yan-ling LUO Hua-min TAN Ou |
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| Abstract: | On the basis of field investigation,this study obtained the materials and conducted a statistical analysis on the materials of market development in the fifth national urban sports meeting game.With an focus on two aspects,several suggestions relating to market development of matches were proposed as follows: firstly,the market development of sports matches should be guided by the government,including analyzing and assessing matches market,developing many kinds of marketing channel,perfecting the mechanism of withdrawal from circulation of the market development fund of sports matches;secondly,several problems should be paid specific attention in the market development of sports matches.It is suggested to define the uniform fund-raising organization and its right,define the commission and proportion of commission,and implement synchronous auditing strictly. |
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| Keywords: | the fifth national urban sports meeting sports matches market development China |
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