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| FUSC与NCAA开发大学生体育市场的比较研究 | |
| 引用本文： | 王朝军,杨立国,王晓毅,田建东,张静,张守冬.FUSC与NCAA开发大学生体育市场的比较研究[J].天津体育学院学报,2007,22(6):496-498. |
| 作者姓名： | 王朝军 杨立国 王晓毅 田建东 张静 张守冬 |
| 作者单位： | 1. 中国矿业大学,体育学院,徐州,221116 2. 教育部学生体育协会,联合秘书处,北京,100816 3. 中国矿业大学,管理学院,徐州,221116 |
| 基金项目： | 全国教育科学研究规划重点课题;江苏省教育厅高校哲学社会科学基金;中国矿业大学校科研和教改项目 |
| 摘 要： | 对中国大学生体育协会(FUSC)和美国大学生体育联合会(NCAA)开发大学生体育市场的现状进行比较,研究认为:FUSC的机构设置没有NCAA完善,在人力资源方面设置没有NCAA的专业化程度高;在开发大学生体育市场方面,美国大学生体育联合会(NCAA)比中国大学生体育协会(FUSC)拥有更完善的市场开发管理制度及其职能部门;拥有广泛的收入来源;同时拥有更成熟的运行模式来支撑大学生体育市场的运行。 |
| 关 键 词： | 大学生体育市场 |
| 文章编号： | 1005-0000（2007）06-0496-03 |
| 修稿时间： | 2007-03-12 |
Comparative of FUSC and NCAA in Developing Sport Market of University Students |
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| WANG Chao-jun,YANG Li-guo,WANG Xiao-yi,TIAN Jian-dong,ZHANG Jing,ZHANG Shou-dong.Comparative of FUSC and NCAA in Developing Sport Market of University Students[J].Journal of Tianjin Institute of Physical Education,2007,22(6):496-498. | |
| Authors: | WANG Chao-jun YANG Li-guo WANG Xiao-yi TIAN Jian-dong ZHANG Jing ZHANG Shou-dong |
| Institution: | 1.School of PE, China Mining University, Xuzhou 221116, China; 2.Section of Secretary, Student Sport Association, China Ministry of Education, Beijing 100816, China; 3.School of Management, China Mining University, Xuzhou 221116, China |
| Abstract: | This article analyzed the difference of the present situation between Chinese University Student Sports Association(FUSC)and American Univer- sity Student Sports Federation(NCAA)on developing the university student sports market.NCAA is more perfect than FUSC in organization establishment, NCAA is more professional than FUSC on setting up of human resources;Compared to FUSC,NCAA has more management system and functions in the field of developing sports market;NCAA has more source of ineome,has a more mature running model to support sports market operations. |
| Keywords: | FUSC NCAA |
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