| 河北省"环首都体育休闲圈"开发策略研究 |
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| 引用本文： | 王晓强,李永辉,任勇利,张佳.河北省"环首都体育休闲圈"开发策略研究[J].西安体育学院学报,2008,25(5). |
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| 作者姓名： | 王晓强 李永辉 任勇利 张佳 |
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| 作者单位： | 1. 河北科技大学体育部,石家庄,050018
2. 河北医科大学体育部,石家庄,050017 |
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| 摘 要： | 针对河北省提出的建设“环首都体育休闲圈”的战略构想，在分析河北体育休闲旅游资源优势的基础上，提出进行整体战略规划，突出区域特色，建立多层次的休闲体育项目体系，建立多元组合营销策略，提高体育休闲业服务质量等开发策略。
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| 关 键 词： | 环首都体育休闲圈 开发策略 河北省 |
Development Strategy on "Constructing Sports Leisure Circle Around Beijing "Proposed by Hebei Province |
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| WANG Xiao-qiang,LI Yong-hui,RENG Yong-li,ZHANG Jia.Development Strategy on "Constructing Sports Leisure Circle Around Beijing "Proposed by Hebei Province[J].Journal of Xi'an Institute of Physical Education,2008,25(5). |
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| Authors: | WANG Xiao-qiang LI Yong-hui RENG Yong-li ZHANG Jia |
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| Abstract: | Based on the strategic conception of "Constructing Sports Leisure Circle around Beijing" proposed by Hebei Province,the advantage of Hebei Sport recreation traveling resources was analyzed and the development strategy is suggested.It is indicated that the region characteristic should be emphasized,level leisure sports project system should be established,multi-combinations of marketing strategy should be established,and service level of sports leisure industry should be improved. |
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| Keywords: | sports leisure circle around Beijing development strategy Hebei province |
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