| 新时期健身俱乐部产业发展困境探析 |
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| 引用本文： | 曹招莲,;黎文普.新时期健身俱乐部产业发展困境探析[J].体育科技,2014(2):10-13. |
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| 作者姓名： | 曹招莲 ;黎文普 |
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| 作者单位： | [1]韶关学院体育学院,广东韶关512005; [2]长沙学院体育部,湖南长沙410003 |
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| 基金项目： | 湖南省教育科学规划课题阶段性成果,项目编号：XJK013CTW007; 湖南省教育科学研究项目资助,项目编号：13C1092 |
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| 摘 要： | 我国健身俱乐部的发展方兴未艾,数量和规模都不断扩大,同时健身俱乐部的运营风险也急剧上升,由于运营成本压力,很多健身俱乐部容易陷入经营困境导致亏损倒闭。采用文献资料法、调查问卷法、访谈法、实地考察等方法,对经济发达地区广州市的健身俱乐部产业进行实证研究,分析其发展存在的困境,进而提出健身俱乐部产业的发展对策,以期为促进健身俱乐部产业持续、健康、稳定发展提供参考。
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| 关 键 词： | 健身俱乐部 发展困境 探析 |
The Development Dilemma of Fitness Club Industry in the New Period |
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| Institution: | CAO Zhao-lian, et al. (PE College of Shaoguan University, Shaoguan 512005, Guangdong, China) |
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| Abstract: | The operation risk of fitness club in China has increased dramatically.Due to the operation cost pressure,many fitness club is easy to fall into the difficult management position and will be collapse.This paper mainly using literature data method,questionnaire method,interview method and field survey method,carries out empirical research on the fitness club industry of economic developed regions of Guangzhou city,and analyzes the development dilemma of Guangzhou fitness clubs,in order to provide some references for promoting the continued,healthy and stable development of Guangzhou fitness industry. |
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| Keywords: | fitness clubs development dilemma analysis |
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