南京市中间阶层体育观赏消费特征研究

采用分层抽样法、访谈法、问卷调查法和统计分析法,对南京市中间阶层体育观赏消费特征进行研究,结果发现南京市中间阶层体育观赏消费整体水平很低,具有间接性,往往与体育健身、休闲娱乐活动捆绑在一起,缺少高水平现场观赏的机会,体育观赏满意度整体不高,并提出提高南京中间阶层体育观赏消费水平的对策。

Study on the Character of Middle Class Sport View Consumption

By level selection、visiting、questionnaire and social statistics,this article analyzes the character of middle class view consumption.It achieves results that the whole sport view consumption level is low、indirect to the middle class.it’s often together with the sport exercise and recreation.The middle class are short of chance to see high level sports,their degree of satisfaction is low too,and they hope to be sport spectators of high level games and cost less money.According to these features,we bring up some ideas about sport view consumption.