“互联网+体育产业”的发展趋势及融合策略

随着互联网的普及与深度应用,“互联网+体育产业”逐渐兴起并迅速发展。利用互联网平台进行体育产业创新,将创新成果与传统体育多领域融合,有利于提升传统体育企业的生产和创新能力,促使体育产业形成更符合时代要求的经济发展新形态。为此,该文在分析“互联网+体育产业”的发展趋势基础上,探讨了目前体育产业发展面临的问题,并从完善制度保障、加强新技术研发与应用、创新产业供给模式等方面,提出“互联网+体育产业”的融合发展策略。

The Development Trend and Integration Strategy of"Internet+Sports Industry"

With the popularization and in-depth application of the Internet,the"Internet+sports industry"has gradually emerged and developed rapidly.The use of the Internet platform for sports industry innovation,the integration of innovative results with traditional sports in various fields,is conducive to improving the production and innovation capacity of traditional sports enterprises,to promote the sports industry to form a new form of economic development more in line with the requirements of the times.Therefore,based on the analysis of the development trend of"Internet+sports industry",this paper discusses the current problems in the development of sports industry.The integrated development strategy of"Internet+sports industry"is proposed from the aspects of improving system guarantee,strengthening new technology research and development and application,and innovating industrial supply model.