| 国家形象视角下武术影视作品的定位及发展 |
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| 引用本文： | 王小娟,杨建营.国家形象视角下武术影视作品的定位及发展[J].武汉体育学院学报,2011,45(8):91-95. |
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| 作者姓名： | 王小娟 杨建营 |
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| 作者单位： | 浙江工业大学体育科研所,浙江杭州,310014 |
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| 基金项目： | 2010年国家社科基金项目(10CTY022) |
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| 摘 要： | 为更好地通过树立良好的国家形象来提升文化软实力,首先研究了国家形象,将其定位于"和平崛起的大国形象";其次论证了作为"中国最大的文化出口"的武术影视作品是宣传和塑造国家形象的首选途径;再次确立了当今武术影视作品的文化定位,即立足于中国武术的防卫型文化特色,以此宣传注重和谐的和平型文化;最后论证了根据以上定位对武术影视市场的规范。
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| 关 键 词： | 国家形象 和平崛起 武术影视作品 防卫型文化 |
Orientation and development of Wushu film and television works in view of national image |
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| WANG Xiao-juan,YANG Jian-ying.Orientation and development of Wushu film and television works in view of national image[J].Journal of Wuhan Institute of Physical Education,2011,45(8):91-95. |
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| Authors: | WANG Xiao-juan YANG Jian-ying |
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| Institution: | WANG Xiao-juan,YANG Jian-ying(P.E.Dept.of Zhejiang Univ.of Tech.,Hangzhou 310014,China) |
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| Abstract: | In order to promote the soft power of culture by setting a good national image,the paper studied first what China's national image was and set it to be a big country with love of peace.Secondly it demonstrated that Wushu film and television works were the first choice to build national image.Thirdly,it analyzed how Wushu film and television works should develop,i.e.emphasizing the Wushu culture and advocating for peace and harmony.Lastly,measures were proposed for standard Wushu film and television market. |
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| Keywords: | national image peace Wushu film and television works defensing-type culture |
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