互联网时代中国武术“走出去”的现实困境与路径选择

采用历史文献考据为主的文本分析方法，以国家"网络文化强国"战略为引领，运用文化学、传播学、历史学等交叉学科理论知识，对互联网时代的中国武术国际传播特征、发展机遇，中国武术"走出去"的历史进程和面临困境，以及互联网时代中国武术"走出去"的实现路径进行了学理分析。研究认为，互联网时代对人类的生活、生产、生产力的发展都具有很大的推动作用的国家意志，为作为中华文化"走出去"标识性项目的中国武术的全景式国际传播的创新能力提升，植入了新的网络文化智慧。以政府职能部门具有明显目的性和计划性的世界推介、民间拳师和武术组织的自由式传播、影视作品为载体的无意识国际传播等中国武术国际传播推进路径，引发国内外武术传播媒体双向对接乏力，凸显国内武术传播主体创新意识淡薄；武术哲学内涵和人文价值理念沟通缺失，致使域外媒体平台武术文化传播乏力等现实困境。要破解此种窘境，务必转变互联网时代中国武术"走出去"的传播主体的理念，由线下传播向线上传播转型；树立共同体意识，有序走进国际互联网武术网站；利用主流互联网，在策略和方式上积极应对；构建"本土化"体系，提升影视作品和武术网站的核心竞争力；整合域外新媒体，强化实质性意义的双向交流合作。

Difficulties and Ways for Chinese Wushu “Going Out” in Internet Era

Through the history of textual criticism based on text analysis, cultural studies, communication studies, historical studies and other interdisciplinary theories, and following the strategy of building China into network cultural power, the international communication characteristics and development opportunities for Chinese Wushu, the history, difficulties and ways of the Chinese Wushu "Going out" were expounded. Researched showed that the internet era had greatly pushed forward the life, production and productive forces. It could enhance the international communication of the Chinese Wushu as the symbol of the Chinese culture. The Chinese government introduced the Chinese Wushu to the world officially, ordinary Wushu practitioners and experts helped promote the Chinese Wushu, films and television programs were used as the carriers the Chinese Wushu international communication. However, the promotion of Wushu communication abroad was insufficient. The innovative ideas for international communication were in lack. The Wushu philosophical meanings and humanistic values had not been dug out. To promote Wushu international communication, the online communication means should be adopted to replace the traditional ones, to establish a sense of community, to set up international Wushu websites, to utilize the mainstream internet, to adopt positive coping strategies, to establish "local Wushu"system, to enhance the core competitiveness of the films and television programs, to integrate the new media etc.