新媒体时代中国武术传播的形态嬗变、舆论问题与路径阐释

无所不在、无处不有的新媒体泛在传播,为中国武术传播开创了新格局。运用文献资料法和逻辑分析法,从形态嬗变、舆论问题与路径阐释三方面剖析新媒体对武术传播的影响。研究认为:新媒体技术催生武术传播主体从师徒向人人演进,内容从单一向多元过渡,空间从场域向脱域延伸,时间从长时向瞬时转变。同时,也面临着信息偏差引发的错位解读,真伪难分引发的话语失衡,利益驱动引发的价值损益,娱乐倾向引发的理性缺失。新媒体时代中国武术传播的舆论路径体现为把握好舆论主体的话语主权,掌握好以理服人的人文素养,抓好和谐共生的传播空间,把关好文化精神的价值取向。

Interpretation of Changes,Public Opinion and Countermeasures of Chinese Wushu Communication in New Media Era

The ubiquitous new media has created a new pattern for the spread of the Chinese Wushu. Through literature study and logical analysis,the influences of the new media on the spread of Wushu from its changes evolution,public opinion and patterns were expatiated. It was held that new media technology had changed the main body of Wushu communication from mentor to apprentice to from everyone to everyone. The singular content transformed into multiple dimensional one. The space extended from the “field” to the “out of domain”,and the time became instantaneous. Meanwhile,there were misunderstandings caused by information bias,discourse imbalance caused by indiscriminate authenticity,deviation of value caused driven by interest,and public opinion problems caused by lack of rationality caused by entertainment tendencies. In the new media era,the modern Chinese Wushu communication should grasp the discourse power of the main body of public opinion,convince the people with reason,create the harmonious symbiosis,and emphasize the cultural spirit.