国际传播视角下冬奥会开幕式文化展示的路径探析

冬奥会开幕式是东道国文化展示和文化交流的重要平台。基于国际传播视角,运用文献分析法、案例分析法和对比分析法,梳理历届冬奥会开幕式文化变迁的历程,探寻北京2022年冬奥会开幕式文化展示的路径。研究认为,冬奥会开幕式经历了体育(宗教)仪式阶段、政治宣传阶段、民族文化展演阶段、国家形象传播等四个历史阶段,民族文化与国家气质是冬奥会开幕式的内核,媒介仪式与特色故事是外核,科技助力与视听表达是赋能保障。2022年北京冬奥会开幕式宜以中国传统文化为依托,做好文化传播,建构可信中国;以高新科技为载体,做好仪式传播,建构可敬中国;以视听创意为手段,做好共情传播,建构可爱中国。

Historical Changes and Development Paths of Sino-Russian Sports Diplomacy

Both China and Russia are traditional sports powers, and sports diplomacy plays an important role in the diplomatic relations between these two countries. Under the international background that China proposes to build a community with a shared future for mankind,the history of sports exchanges between China and Russia over the past 70 years was reviewed on the basis of sports diplomacy. It was shown that the sports diplomacy between China and Russian has undertaken three periods: transitional period(1949-1991), developing period(1992-2003) and stable period(2014 to present). In order to promote Sino-Russian sports diplomacy, the government dominated sports diplomacy should be implemented at the local government level. More local sports cultural exchanges should be encouraged. More ice and snow sports competitions could be held with Russia. More communications between the young people in China and Russia should be initiated for better understanding and learning. More strategic cooperation between China and Russia for mutual benefit of the two countries’ economy on the basis of Belt and Road Initiative should be carried out.