我国体育产业数字化转型的现实要求、发展困境与实践策略

运用文献资料法、案例分析法、专家访谈法等研究方法,站在新时代的学术前沿和国家发展数字经济的战略高度,从发展理念、生产要素、创造价值和产业发展四个层面准确把握体育产业数字化转型的现实背景。研究认为:现阶段我国体育产业数字化转型的必要性体现在创新领域融合、深化改革步伐、加快产业升级、完善资源配置等方面。结合安踏体育、腾讯电竞、乐刻运动等典型案例,通过分析数字经济在体育产业中的应用与实践,并总结其借鉴意义。针对体育产业数字化转型中面临的发展困境,提出完善体育产业行业政策,着力落实数字化转型标准;推动政府与体育企业合作,打造体育产业数字化支撑平台;完善智能体育支撑体系,实现数字技术普惠共享;以体育科技人才培养为导向,打造复合型体育人才团队等策略。

Reality Requirement,Development Dilemma and Practical Strategies of Sports Industry Digital Transformation in China

Adopting literature review, case analysis and expert interview, in view of the academic frontier of the new era and the strategic height of the national development of digital economy, the status quo of the digital transformation of sports industry was analyzed from the development concept, production factor, value creation and industrial development. It was held that the necessity of the digital transformation of China’s sports industry at the present stage was reflected in the integration of innovation, deepening reform, accelerating industrial upgrading, and improving resource allocation. Through analyzing Anta Sports, Tencent e-sports, Leke sports and studying the application and difficulties of the digital economy in sports industry, countermeasures of perfecting the industry policy of sports industry and implementing the standard of digital transformation were proposed. Furthermore, the cooperation between the government and sports enterprises to build a digital support platform for the sports industry should be strengthened. The intelligent sports support system should be built to achieve universal sharing of digital information technology; Science and technology talent training should be reinforced so as to work more effectively as teams.