| 北京奥运精神遗产的质性研究——基于吉祥物的相关材料 |
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| 引用本文： | 翁慧婷,陈作松,林俊.北京奥运精神遗产的质性研究——基于吉祥物的相关材料[J].沈阳体育学院学报,2011,30(2):45-48. |
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| 作者姓名： | 翁慧婷 陈作松 林俊 |
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| 作者单位： | 1. 福建师范大学,体育科学学院,福建,福州,350108
2. 武夷学院,体育教学部,福建,武夷山,354300 |
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| 摘 要： | 采用质性研究的方法,探讨北京奥运会吉祥物所蕴含的精神遗产。以来自新浪网的评论及名人访谈为主要资料,通过质性分析软件Nvivo8.0,运用扎根理论分析方法,认为北京奥运会吉祥物蕴含了团结、重在参与、和平友谊、不断超越的奥林匹克精神,体现了天人合一、追求和谐、以人为本、刚健有为的中国人文精神,展现了勇于创新、无私奉献、精益求精的时代与科学精神。
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| 关 键 词： | 北京奥运 精神遗产 吉祥物 质性研究 |
Qualitative Research into the Spiritual Inheritance of Beijing Olympic Games:Base on the Mascot |
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| WENG Huiting,CHEN Zuosong,LIN Jun.Qualitative Research into the Spiritual Inheritance of Beijing Olympic Games:Base on the Mascot[J].Journal of Shenyang Sport University,2011,30(2):45-48. |
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| Authors: | WENG Huiting CHEN Zuosong LIN Jun |
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| Institution: | WENG Huiting1,CHEN Zuosong1,LIN Jun2(1.Institute of Sports Science,Fujing Normal University,Fuzhou 350108,Fujian,China,2.Sports Teaching Section,Wuyi College,Wuyishan 354300,China) |
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| Abstract: | Using the method of qualitative research to investigate the spiritual heritage of Beijing Olympics' mascot and taking the commentaries and famous people's interviews that from Sina as main datum,the authors analyze these materials in Grounded Theory and using the qualitative research of Nvivo 8.0 to get the conclusion that Beijing Olympics' mascot contains the Olympics' spirit of solidarity,participation,friendship and peace,and better performance.Meanwhile,it also gives an expression to the Chinese human s... |
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| Keywords: | Beijing Olympics spiritual heritage mascot qualitative research |
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