| 体育赛事运营与经济效益评价探究 |
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| 引用本文： | 赵均,王朝军.体育赛事运营与经济效益评价探究[J].山东体育科技,2007,29(3):14-16. |
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| 作者姓名： | 赵均 王朝军 |
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| 作者单位： | 中国矿业大学体育学院,江苏,徐州,221008 |
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| 摘 要： | 主要运用文献资料法和逻辑分析法,从技术经济学的角度对“体育赛事运营”概念提出自己的理解;从项目管理学的角度把体育赛事运营过程划分为可行性研究、计划、组织与实施、效益评价四个阶段,并对每个阶段进行项目性质的分析;利用技术经济学的观点对体育赛事的经济效益的内涵、经济效益的评价指标、评价的内容和评价的方法进行分析,为我国体育赛事的运营管理提供参考。
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| 关 键 词： | 体育赛事 运营 经济效益 评价 |
| 文章编号： | 1009-9840（2007）03-0014-03 |
| 修稿时间： | 2006-11-19 |
Competitive sports operation and economic benefits evaluation |
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| ZHAO Jun,WANG Chao-jun.Competitive sports operation and economic benefits evaluation[J].Shandong Sports Science & Technology,2007,29(3):14-16. |
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| Authors: | ZHAO Jun WANG Chao-jun |
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| Institution: | Inst. of PE, The China University of Mining and Technology, Xuzhou 221008, China |
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| Abstract: | With the law of documents and materials and logic analytic approach,it put forward the concept of "the competitive sports operation"in its own understanding.It divided the operation course of competitive sports into feasibility research in terms of management of project,plan,organization and evaluation,and carried on the analysis of project properties to each stage with implementing and benefit.From technological view intension to analyze the content,appraisal method,appraisal index of economic benefit about competitive sports,so as to offer some reference suggestions for the operation and management in China. |
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| Keywords: | competitive sports operation economic benefit evaluation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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