武术动漫——武术传播新路径的思考

文章将中国的动漫产业与日韩等动漫业较为先进的国家进行对比,中国的悠久文化为动漫产业的发展提供了优秀的素材,通过对国外动漫在体育运动中所起的作用进行分析可知动漫是体育项目传播的优秀媒介,武术动漫自然可以对武术的传播起到促进作用。但是就目前中国武术动漫的现状而言存在不足:忽略文化内涵、缺少教育素养;产业结构单一、忽略产品销售;思想认识传统、受众群体单一等问题。文章针对这些问题提出建议:以武术为特色进行动漫创作、以创新为理念追求题材多元、以市场为导向寻求强强联合、与时代俱进且重视传统文化。

Wushu Animation:the New Way of Wushu Spread

The paper compares Chinese animation with advanced animation industry countries, for example Japan and South Korea, and thinks animation is an excellent media to spread sports. So, Wushu animation can promote Wushu dissemination effect. Chinese long history can provides excellent material for the development of animation industry. But today Chinese Wushu animation faces the following problems： 1） ignoring the cultural connotation, lack of education; 2） single industry structure, ignoring the product sales; 3） traditional thinking, single audience. Aiming at these problems, the study puts forward the following suggestions： to follow Wushu features in animation creation, to pursuit of subject pluralism, market-oriented innovative ideas to seek powerful alliances, to follow the times and attach importance to the traditional culture.