| 上海市体育旅游发展现状研究 |
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| 引用本文： | 沈文娟.上海市体育旅游发展现状研究[J].搏击·武术科学,2013(7):103-105,115. |
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| 作者姓名： | 沈文娟 |
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| 作者单位： | 上海旅游高等专科学校,上海201418 |
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| 摘 要： | 文章采用文献资料法、专家访谈法、问卷调查法、数理统计法和逻辑论证法对上海市体育旅游市场的现状进行了分析。研究结果表明,上海市雄厚的经济基础,便利的交通和密集的体育旅游资源为上海市体育旅游发展提供了广阔的前景,同时针对存在的问题提出了相应的发展对策,从而为有关部门对上海体育旅游市场的开发提供相应的决策依据,实现上海体育旅游的可持续发展。
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| 关 键 词： | 上海市 体育旅游 现状 对策 |
On Shanghai Sports Tourism Development and the Strategies |
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| Shen Wenjuan.On Shanghai Sports Tourism Development and the Strategies[J].BOJI(WUSHUKEXUE),2013(7):103-105,115. |
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| Authors: | Shen Wenjuan |
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| Institution: | Shen Wenjuan(Shanghai Institute of Tourism,Shanghai 201418,China) |
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| Abstract: | The paper makes a comprehensive analysis on current Shanghai sports tourism market through expert interviews,questionnaires,mathematical statistics,logical reasoning and other methods.It is concluded that Shanghai＇s strong economic foundation,convenient transportation and intensive sports tourism resources provide a broad prospect for sports tourism development in Shanghai,while it also deals with some existing problems and puts forward corresponding strategies,so as to give some references for relevant departments of Shanghai sports tourism to conduct market development and achieve sustainable development of sports tourism in Shanghai. |
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| Keywords: | Shanghai sports tourism situation strategies |
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