| 论影响体育商品需求的因素 |
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| 引用本文： | 余万斌,吴兰辉.论影响体育商品需求的因素[J].搏击·武术科学,2007,4(3):89-90. |
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| 作者姓名： | 余万斌 吴兰辉 |
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| 作者单位： | 绵阳师范学院体育与健康教育学院,四川,绵阳,621000 |
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| 摘 要： | 文章采用文献资料法、专家访谈法以及经济理论方法对我国体育商品需求进行分析,结果发现:影响体育商品需求的主要因素是体育偏好、效用以及消费的预算。通过分析影响体育商品需求的这些因素,将有助于我们系统研究体育经济规律,更理性地经营体育产业。
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| 关 键 词： | 体育商品 需求 特点 |
| 文章编号： | 1004-5643(2007)03-0089-02 |
On the Factors of Influencing the Need of Sports Commodities |
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| Yu Wanbin,Wu Lanhui.On the Factors of Influencing the Need of Sports Commodities[J].BOJI(WUSHUKEXUE),2007,4(3):89-90. |
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| Authors: | Yu Wanbin Wu Lanhui |
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| Abstract: | With the methods of document study, experts interview and economical theory, the paper analyzes the need of sports commodities. The founding is that the main factors influencing the need of sports commodity lies in the people's preference, commodities' effects and the consumption budget. The analysis on influencing factors can help us study the sports economy systematically and run the sports industry reasonalbly. |
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| Keywords: | sports commodities need characteristics |
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