武术视觉文化的传播

影像媒介为武术传播提供的基本条件,在视觉文化下,武术以其独特优点与视觉媒体的结合形成了具有鲜明特色现代传播特点的文化形态——武术视觉文化。文章运用文献资料法、逻辑分析法、调查研究等研究方法,对武术的视觉文化传播做了释义：＂在传播当中,武术内容转化成影像,形成的感性直观文化现象和传播形态。＂整体勾勒出武术视觉文化传播的谱系。基于传播心理学、视觉理论、传播学、符号学等多学科的视角,运用武术影像的符号语言,揭示视觉文化传播映射出来的一些理论,使其成为破译武术内容的时代追求,从而形成武术视觉文化的谱系脉络,完善武术传播理论。在改革与创新的基础上,在武术视觉传播中塑造具有中国民族特色话语体系,形成特定的发展模式。

The Visual Culture Communication of Wushu

Visual media provide the basic conditions for Wushu dissemination.In visual culture,Wushu with its unique advantages,combines with visual media and form a special visual communication form of Wushu culture.With the methods of literature and logic analysis,the paper does the explanation of visual culture dissemination of Wushu：＂In the spread,Wushu content changes into video images,form intuited cultural phenomena and communication forms,＂ Which forms the overall outline of Wushu visual culture communication.Based on the theory of psychology,visual communication,communication,semiotics science views,using the form of symbolic language of Wushu images,the study reveals the some theory from visual culture communication,and promotes the formation of Wushu visual culture map,perfect the communication theory of Wushu.On the foundation of reform and innovation,the study suggests to form Chinese special language system of Wushu visual communication with national characteristics and finally form special cultural developing mode.