| 武术散打产业化运作的思考 |
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| 引用本文： | 王国尊,谢佳山.武术散打产业化运作的思考[J].体育科学研究,2004,8(3):39-41. |
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| 作者姓名： | 王国尊 谢佳山 |
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| 作者单位： | 1. 福建信息职业技术学院体育教研室,福建,福州,350019
2. 福建公安高等专科学校警训部,福建,福州,350007 |
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| 摘 要： | 分析在体育产业化大背景下近十年的武术散打产业化运作，认为武术散打产业化运作前提条件要进入市场，适应市场的策划是产业化运作的保证，开发高附加值成了产业化运作关键。指出我国现阶段武术散打产业化运作以官方主办，社团企业承办或采用广告融资两种运作方式，并提出健全体育法规，争创武术散打品牌，凸现明星价值，进行市场调研等产业化运作理念。
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| 关 键 词： | 武术散打 体育产业化 运作方式 体育市场 法律法规 |
| 文章编号： | 1007-7413(2004)03-0039-03 |
| 修稿时间： | 2004年7月1日 |
On the Operation of the Industrialization of Wusu Sanda |
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| WANG Guo-zun,XIE Jia-san. PE Teaching and Research.On the Operation of the Industrialization of Wusu Sanda[J].Sports Sciences Researches,2004,8(3):39-41. |
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| Authors: | WANG Guo-zun XIE Jia-san PE Teaching and Research |
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| Institution: | WANG Guo-zun,XIE Jia-san1. PE Teaching and Research Department,Fujian Vocational College of Information Technology,Fuzhou 350019,China, 2. Policeman Training Department,College of Public Security of Fujian,Fuzhou 350007,China |
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| Abstract: | After the analysis of the operation of the industrialization of wusu sanda in the background of sports industrialization in the decade, the paper views that the premise to wusu sanda's industrialization is its entrance to the market, that its guarantee is the adaptation to the market planning, and that its key is the exploitation of the additional value. Two operation ways for the industrialization of wusu sanda are pointed out in the paper; the government as the host while social communities or enterprises as the sponsor; advertisement financing. The paper also puts forth some operation ideas for the industrialization. They are the perfection of sports laws and regulations, the creation of the brand of wusu sanda, the stress of stars value and market researches. |
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| Keywords: | wusu sanda sports industrialization operation |
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