体育消费需求与消费供给均衡的研究

以体育消费需求与消费供给为切入点，论述了体育消费市场的均衡及影响体育消费需求与供给变化的因素，指出现阶段我国体育消费市场存在着需求与供给总量失衡、需求与供给结构失衡、需求与供给区域失衡的问题，并提出实现体育消费需求与供给均衡的措施。

Research on the Balance of the Demand and Supply of Sport Consumption

With the cut-in point of the demand and supply of sport consumption,this article discusses the balance of sport consumption market and the factors affecting the change of the demand and supply of sport consumption and points out the problem existing in our sport consumption market at present,such as gross unbalance of demand and supply,structure unbalance of demand and supply and region unbalance of demand and supply.Furthermore,some countermeasures are put forward to realize the balance of demand and supply of sport consumption.