新型冠状病毒肺炎疫情对体育赛事发展的影响研究

体育赛事对体育产业发展具有重要的引领作用。以体育赛事基本特征和现阶段发展状况为出发点,围绕新型冠状病毒肺炎疫情(下文简称“新冠肺炎疫情”)对体育赛事发展带来的危害和机遇展开研究。研究认为:新冠肺炎疫情从赛事经济损失、办赛主体经营、重大赛事筹办、全球赛事产业链、赛事管理服务等方面给体育赛事发展带来危害;同时在拓展体育赛事市场、实现体育场馆多功能价值、凸显赛事在城市治理中的作用、转变赛事商业运作模式上存在的机遇;面对危害和机遇,应以提升体育赛事管理服务水平、发挥体育社会组织功能和作用、科学部署重大赛事筹备工作、办赛主体全力开展自救、加强疫后体育赛事长期跟踪研究等方面为着力方向。

The Impact of COVID-19 on Sports Event Development

Sports events have an important leading role in the development of the sports industry.Based on the basic characteristics of sports events and the current state of its development,the harm and opportunities brought by COVID-19(hereinafter referred to as the“new coronary pneumonia epidemic”)for the development of sports events are studied.The research shows that the new coronary pneumonia epidemic brings harm to the development of sports events in the aspects such as the economic loss of the events,the main body management of the events,the preparation of major events,global event industry chain,event management services,etc.;at the same time,it also brings opportunities in expanding the sports event market,realizing the multifunctional value of stadiums,highlighting the role of events in urban governance and transforming the business operation mode of events.In the face of hazards and opportunities,we should focus on improving the management and service level of sports events,giving play to the functions of sports social organizations,scientifically deploying the preparations for major events,conducting self-rescue and enhancing long-term follow-up research on post-epidemic sports event.