| 新形势下对群众跆拳道运动整合营销策略的研究 |
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| 引用本文： | 祁文文.新形势下对群众跆拳道运动整合营销策略的研究[J].体育科技文献通报,2011,19(4):9-9,17. |
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| 作者姓名： | 祁文文 |
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| 作者单位： | 郑州航空工业管理学院,河南,郑州,450015 |
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| 基金项目： | 河南省社科联、省经团联调研课题 |
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| 摘 要： | 本文主要研究新形势下群众跆拳道运动如何应用体育整合营销的方法构建其运动发展体系,在有中国特色的社会主义体育制度中谋求最大化的发展。作为一种已经取得一定群众基础的体育项目,由跆拳道的全国管理机构适时将跆拳道运动推向市场化、规范化的发展道路,是建立完善跆拳道管理体制和运营体系的一个有利方式。
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| 关 键 词： | 跆拳道 营销 策略 |
Research on Integrated Marketing Strategy on the Common People's Taekwondo under New Situation |
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| QI Wen-wen.Research on Integrated Marketing Strategy on the Common People's Taekwondo under New Situation[J].Bulletin of Sport Science & Technology,2011,19(4):9-9,17. |
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| Authors: | QI Wen-wen |
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| Institution: | QI Wen-wen Zhengzhou Institute of Aeronautical Industry Manarement,Zhengzhou 450015,Henan China. |
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| Abstract: | In order to seek the maximum development in the socialism sports system with Chinese characteristics,this paper,for the common people＇s taekwondo,mainly studies how to apply the methods of physical integrated marketing under new situation to establish a development system.As a kind of sporting event which have obtained a certain mass base,pushing taekwondo onto a marketized and normalized development road by the national management institution in good time is a advantageous method to establish perfect taekwondo management system and operation system. |
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| Keywords: | taekwondo integrate market strategy |
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