| 新时期高校体育产业发展研究 |
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| 引用本文： | 徐杏玲.新时期高校体育产业发展研究[J].体育科技文献通报,2010,18(2):101-102. |
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| 作者姓名： | 徐杏玲 |
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| 作者单位： | 江苏科技大学体育学院,江苏,镇江,212003 |
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| 摘 要： | 本文采用走访、面谈和文献资料分析相结合的研究方法,运用经济学、管理学和社会学理论,对我国高校体育产业进行深入探讨。分析研究中国加入WTO后,高校体育产业发展的机遇和前景,以及现阶段高校体育产业发展的现状,提出新时期我国高校体育产业发展的对策和措施。
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| 关 键 词： | 大学 体育产业 WTO 市场 信息化 中国 |
Study on Development of Campus Sports Industry in the New Age |
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| XU Xing-ling.Study on Development of Campus Sports Industry in the New Age[J].Bulletin of Sport Science & Technology,2010,18(2):101-102. |
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| Authors: | XU Xing-ling |
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| Institution: | XU Xing-ling(Department of Physical Education, Jiangsu University of Science and Technology, Zhenjiang 212003, Jiangsu China.) |
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| Abstract: | Through using the method of interview, investigation and literature review, and based on the theory of economics, management and sociology, this paper made deeply discussion on college sports industry in China, analyzed the opportunity and prospect of college sports industry development after China entering the WTO and put forward the measurements of development in the new age. |
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| Keywords: | university sport industry WTO market informatization China |
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