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区块链技术应用于体育产业的价值、挑战及对策
引用本文:应存玺.区块链技术应用于体育产业的价值、挑战及对策[J].浙江体育科学,2020(2):37-40,100.
作者姓名:应存玺
作者单位:宁波大学体育学院
摘    要:采用文献资料、举例论证、专家访谈等方法,结合区块链技术去中心化、自信任、公开透明、不可篡改性和隐私保护的五大特点,从国家体育总局划分的体育产业分类中选取了体育管理活动、体育竞赛表演活动、体育培训与教育、体育传媒与信息服务、体育用品和其他与体育相关服务六大类来举例论证,探究区块链技术应用于我国体育产业的价值。同时指出当前区块链技术应用于体育产业内外部的挑战,并有针对性地提出了四大对策,为区块链技术更好地应用于体育产业提供一定的理论参考。

关 键 词:区块链技术  体育产业  价值  挑战  对策

The Value,Challenge and Countermeasure of Blockchain Technology Applied in Sports Industry
YING Cun-xi.The Value,Challenge and Countermeasure of Blockchain Technology Applied in Sports Industry[J].Zhejiang Sport Science,2020(2):37-40,100.
Authors:YING Cun-xi
Institution:(Faculty of Physical Education,Ningbo University,Ningbo 315211,China)
Abstract:This paper uses the literature material method and illustrate method,combines the technique of blockchain decentralization,the trust,open and transparent,do not tamper with the sex and the five characteristics of privacy protection,from the state general administration of sports of sports industry classification of the sports management activities,sports performance,sports training and education,media and information service,sports goods,sports and other sports related service six categories to illustrate,explores block chain technique which is applied to the value of the sports industry in our country.And points out the current block chain technology applied to the internal and external challenges of the sports industry,finally puts forward four countermeasures.It provides a theoretical reference for the better application of block chain technology in the sports industry.
Keywords:blockchain technology  sports industry  value  challenges  countermeasures
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