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武术传播中媒体的作用及偶像缺失的原因
引用本文:王岗,赵建宾.武术传播中媒体的作用及偶像缺失的原因[J].山东体育学院学报,2011,27(2):1-5.
作者姓名:王岗  赵建宾
作者单位:苏州大学体育学院,江苏,苏州,215021
基金项目:国家体育总局体育哲学社会科学研究项目,苏州大学"东吴学者计划"
摘    要:当今是一个现代大众传媒时代,现代传媒的种种传播媒介是人们快速了解产品和文化的重要途径,而塑造偶像是现代传媒的重要特征。通过研究得出,现代大众传媒尤其是传媒中塑造的偶像对武术传播的作用是巨大的。而偶像的缺失导致了中国武术在当代发展滞缓,造成这种现象的原因在于媒体对武术的传播途径与类型单一、媒体对武术的曲解与不重视、媒体缺乏对武术偶像的持续塑造和挖掘。

关 键 词:武术传播  媒体  大众传媒  偶像  缺失

Function of media in spreading Wushu and the reasons of idol deficiency
WANG Gang,ZHAO jian-bin.Function of media in spreading Wushu and the reasons of idol deficiency[J].Journal of Shandong Physical Education Institute,2011,27(2):1-5.
Authors:WANG Gang  ZHAO jian-bin
Institution:School of Sport,Suzhou University,Suzhou 215021,Jiangsu,China
Abstract:It is an era of modern mass media nowadays.A various kinds of modern media are effective ways for people to understand products and cultures,and shaping idol is a key feature of modern media.With the method of document,logical analysis etc.,the thesis studies and analyzes the significant function of modern mass media,especially those in shaping idol to spread Wushu.Idol deficiency causes the Chinese Wushu develop slowly on contemporary.The reasons are the singleness of Wushu’s spreading approach and type,its misinterpretation and neglect from modern media,and lacking of sustained excavating and shaping idol for Wushu.
Keywords:spearding of Wushu  media  mass media  idol  deficiency
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