体育无形资产的经济分析及我国的经营对策

在日益勃兴的体育产业化发展中，逐步扩大体育无形资产的经营开发，已经成为具有必然趋势的客观要求，并被确定为我国体育产业发展的一个战略方向。科学地阐述和运营好体育无形资产，是关系我国体育事业和体育产业发展的一个重要的理论与实践问题。在对体育无形资产概念、范围等基本涵义进行界定的基础上，对体育无形资产发展的经济动因进行了分析，对体育无形资产的一些主要经济属性进行了多视角的探讨，并提出加强我国体育无形资产经营开发的有关对策。

Economic Analysis and Management Countermeasure of the Sports Intangible Assets

Extending the management and development of sports industry gradually has become an objective request with inevitable trend,and such kind of extension is confirmed as a strategic direction of the development of sports industry.To clarify the meaning of sports intangible assets scientifically and to manage it successfully are important theoretic and practical issues which have relation with the development of sports industry.After defining the concept of the sports intangible assets,the paper makes an analysis of the economic causes of the development of it,and makes a discussion of the main economic attribution of it,and finally makes some counterplans for enhancing the management and development of the sports intangible assets.