| 我国职业体育俱乐部经费来源及市场开发状况探析 |
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| 引用本文： | 李开元,赵鲁南.我国职业体育俱乐部经费来源及市场开发状况探析[J].中国体育科技,2000,36(10). |
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| 作者姓名： | 李开元 赵鲁南 |
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| 作者单位： | 曲阜师范大学,体育系,山东,曲阜,273165 |
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| 摘 要： | 运用文献资料、比较研究、问卷调查、访谈等研究方法 ,对我国职业体育俱乐部市场经营开发状况进行了初步探析。在密切结合我们国情和借鉴国外同类项目成功运作经验的基础上 ,指出了我国职业体育俱乐部市场开发存在的问题及今后发展的方向。
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| 关 键 词： | 职业体育 足球 篮球 俱乐部 经费 市场开发 |
On the Financial Source and Market Development of Professional Sports Club in China |
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| LI Kai-yuan,ZHAO Lu-nan.On the Financial Source and Market Development of Professional Sports Club in China[J].China Sport Science and Technology,2000,36(10). |
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| Authors: | LI Kai-yuan ZHAO Lu-nan |
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| Abstract: | With the document, questionnaire, interview and comparison, this paper analyzed financial source and market development of sports club in China. Referring to the successful experience at abroad and the condition of China, the author pointed out the problems in the development of Chinese professional sports market and its' developing trend. |
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| Keywords: | professional sports soccer basketball financial source market development |
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