体育强国建设背景下中国冰雪运动公共政策分析

以体育强国建设对我国冰雪运动发展的统摄作用为切入点,分析我国冰雪运动发展的新时代背景及存在短板。提出:以体制改革和科技助力的方式提升冰雪运动竞技水平;以科学规划和丰富类型的方式拓展冰雪运动场地供给;以业态均衡和服务大众的方式打造冰雪运动产业链条;以主体建设和注重青少年普及的方式夯实冰雪运动大众基础。应彰显2022年北京冬奥会重大事件的引领作用,全面发挥冰雪运动的辐射作用。厘清政府、社会和市场在发展冰雪运动中的作用:在“放、管、服”改革趋势下,政府应扶持全国性冰雪运动协会发挥其在标准和政策制定、赛事推广、人才培养、对外交流等方面的作用,在全国范围内启动层次化、社会化、市场化融合发展模式,通过购买服务、委托代理、合作治理等方式与社会组织共同创办多元化的冰雪活动;在社会方面,应通过网络化、层级化、基层化的冰雪运动社会组织强化社会治理能力,使有组织的冰雪运动深入基层;在产业方面,应以产业融合方式重点构建冰雪运动服务型产业业态,塑造创新型产业品牌,促进其高质量发展。

Public Policy of Winter Sports in China under the Background of Building a Sport Powerful Country

Based on the background of the urgency to build a sport powerful country,the era background and weakness in the development of ice and snow sports in China were analyzed.It holds that:system reform and scientific and technological assistance should be adopted to improve the winter sports levels;the supply of winter sports venues be expanded by way of scientific planning and enriching types;winter sports industry chain be built by means of industry balance and public service;public foundation of ice and snow sports be strengthened by means of main-body construction and youth focus,which are mainly embodied in the leading role of the 2022 Beijing Winter Olympic Games and the radiating role of comprehensive development of winter sports.In this context,the role of the government,society and market was clarified in the development of winter sports.Government should courage the national winter sports association’s roles in the standard and policy formulation,events promotion,talents training and foreign exchanges,and start the integrated deveopment model on the graded,socialized and marketized basis nationally.By means of service purchase,agency by agreement and joint governance,plural winter sports can be held by government and social organizations.As regards social organizations,networking and grass-root organizations on different levels are encouraged to stregthen the social governance,which will make the organized winter sports publized widely.Concerning the industry,industries integraton should be adopted to form a service-oriented industry,and innovated industry brand be built to promote its quality developemnt.