面向体验经济的传统武术产业发展模式——以陈家沟陈式太极拳为例

运用文献资料、专家访谈、实地考察等研究方法,基于体验经济理论,对陈家沟陈式太极拳产业发展的缺失与潜力进行分析。从体验主题、体验过程、体验效果视角,构建陈家沟陈式太极拳产业体验经济发展模式。建议:决策者尽快转变观念,把发展重点从资金投入转移至陈家沟的游人、"朝圣者"、习练者等在此所产生的心理体验上,并精心设计、安排、实施体验过程,促进陈家沟陈式太极拳产业的发展。

Experience Economy of Chen-style Tai Chi:Studies on Development of the Traditional Martial Arts

With the methods of literature review,expert interview,field work,this paper explores the industry development of traditional martial arts-Chen-style Tai Chi on the basis of Experience Economy theory and builds its development pattern from experience subject,experience process and experience effect.This paper proposes the suggestion that policy-makers should change their ideas as soon as possible,shifting the focus from capital input to tourists,"pilgrims",Tai Chi exercises and the psychological experience which is brought about as a result in Chen Jiagou.A pattern should be carefully designed,arranged and executed to improve the industry development of Chen-style Tai Chi.