我国居民体育消费需求理念与前景预测

采用问卷调查与实地考察的方法，探析了现阶段我国居民体育消费需求目的、功能、意向和促进因素等认为：我国居民的体育消费需求由不屑一顾到逐步认同，再到具有明确的目的性，实现了认识上的两次飞跃。“花钱买健康”的观念正在形成，但对个人体育消费需求的评价仍持谨慎态度从宏观和微观两个层面分析了影响我国居民体育消费需求升级的原因。在此基础上，预测体育消费需求前景。

Conception and Prospect Forecast of Residents'Sports Consumption Requirements in Our Country

By means of the methods of questionnaire and on-the-spot observation, the present study has probed into the purpose, function, intention, promoting factors and so forth of the residents' sports consumption requirements at present in our country. It holds that in our country, the residents' sports consumption requirements have undergone a process of changing from being disdained to consider to being approved step by step, up to with definite purpose, which has realized two leaps in the process of cognition. The conception of "spending money on health" is shaping now, but a careful attitude must be maintained to the evaluation of personal sports consumption requirements. The study has also analyzed the cause of influencing the increase of the residents' sports consumption requirements in our country from macroscopic and microcosmic aspects, and on this base, forecasted the prospect of sports consumption requirements.