| 我国商业健身俱乐部的发展历程及前景展望 |
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| 引用本文： | 刘娓,于忠涛.我国商业健身俱乐部的发展历程及前景展望[J].福建体育科技,2014,33(4):11-13. |
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| 作者姓名： | 刘娓 于忠涛 |
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| 作者单位： | 1. 华南师范大学体育科学学院,广东省 广州市,510006
2. 广东松山职业技术学院,广东省韶关市,512126 |
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| 摘 要： | 运用文献资料法、访谈法等研究方法,对我国商业健身俱乐部的发展历程进行梳理与分析,并展望其发展前景:1、我国健身行业有着广阔的发展空间;2、连锁经营是大中型商业健身俱乐部营销模式的发展趋势;3、利用互联网的电商经营模式成为新宠;4、体育俱乐部进社区是大势所趋;5、老年人、儿童、特殊人群市场是健身市场的新增长点;6、国外健身俱乐部给本土健身俱乐部的发展既带来机遇,又带来压力。
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| 关 键 词： | 商业健身俱乐部 发展历程 前景展望 |
The Development Course and Prospect of Commercial Fitness Club in China |
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| LIU Wei,YU Zhong-tao.The Development Course and Prospect of Commercial Fitness Club in China[J].Fujian Sports Science and Technology,2014,33(4):11-13. |
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| Authors: | LIU Wei YU Zhong-tao |
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| Institution: | LIU Wei , YU Zhong -tao (1. School of Physical Education and Science, South China Normal University, Guangzhou 510006, Guangdong China; 2. Guangdong Songshan Polytechnic College, Shaoguan 512126, Guangdong China) |
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| Abstract: | the paper uses the method of documentation, interview and other research methods to sort out and analyze the development course of commercial fitness club in China to anticipate its development prospects： 1. the China fitness industry has a broad space for development; 2. chain operation is the development trend of large and me- dium - sized commercial fitness club; 3. electricity management pattern of making use of the Internet will become a new favorite; 4. fitness club coming into the community is the trend of new era; 5. the market of the old, the child and the special people will be the new growth point of the fitness market; 6. fitness clubs abroad bring both opportunities and pressure to the development of the domestic club. |
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| Keywords: | commercial fitness club the development course prospect |
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