山东体育健身服务业发展滞后原因与面临机遇

近十年山东省体育产业快速发展，产业框架基本形成。体育健身服务业作为体育产业新的增长点的形象初步树立，并表现出较大的增长潜力。随着山东省国民经济快速增长，体育健身服务业发展在面临一系列机遇的同时，也将面临一些新的问题和矛盾。如缺乏引导其健康发展的产业政策和经济政策；投资的软环境不理想，非国有资本进入困难，融资渠道不畅，产业资本扩张的阻力较大；市场运行不规范，体育健身服务业缺乏高素质的经营管理专门人才，从而造成经营方式陈旧、经营内容单一，营销理念落后、创新意识薄弱等等。

Development and Opportunity Fitness Service Industry in Shandong Province

Shandong Province sports industry develops fast near ten years and the industrial frame has basically formed. Sports fitness service industry sets up initially as the sports industry new point of growth ＇s image and displays the big growth potential. Along with Shandong Province national economy swift growth, while the sports fitness service industry development faces a series of opportunities, also will face some new questions and the contradiction. For example, lacks industrial policy and the economic policy, the investment soft environment is not ideal, the non-state-owned capital enters not easily, the financing channel is impeded, the industrial capital expands the resistance is big; the market movement is not standard, sports fitness service industry lacks the high quality management and operation professional talents, thus causes the modes of business operation to be obsolete, the management content is unitary, marketing idea is backward, and innovative ideology is weak.