基于7P营销理论下的我国跆拳道道馆经营思路

现代跆拳道道馆在中国如同春笋般成长起来,但是由于种种原因,影响了中国跆拳道道馆的可持续发展。通过文献资料法、专家访问法、逻辑分析法,从体育管理学、体育市场营销学、消费行为学等学科视角,运用7P（包括产品、价格、渠道、促销、人员、物证、过程）营销理论分析了中国跆拳道道馆的经营思路,旨在为规范跆拳道道馆提供理论价值与实践指导。

On Business Ideas of Chinese Taekwondo Clubs Based on the 7P Marketing Theory

Contemporary taekwondo clubs in our country like bamboo shoots grow up,but for various reasons,the sustainable development of them was affected slowly.In this paper,through literature,expert method and logical analyzing methods,from such angles as sports management,sports marketing and consumer behavior and disciplinary based on the use of 7P（including product,price,channel,promotion,personnel,physical evidence,process） marketing theory,the taekwondo business ideas theoretic value had been analyzed and aimed to provide practical guidance to specification of taekwondo clubs.